How to Reset Your Apple Store Password
Forgetting a Apple Store password is common — the reset flow is fast and the only common detour is when you no longer have access to the email or phone on file. Here is what to do in either case.
Start the reset
From the Apple Store login screen, click Forgot password. Enter the email or phone tied to the account. Apple Store sends a link or six-digit code to that contact.
Verify your identity
Open the email or text and follow the link or enter the code. If 2FA is on, expect a second prompt.
Choose a strong new password
Use 12-16 characters minimum. Never reuse a password from another site — password reuse is the most common cause of account takeovers.
No access to email or phone?
Use Apple Store's account-recovery option. You will be asked for identifying information (last orders, payment method, ID). Recovery can take 24-72 hours.
Frequently asked questions
How often should I change my Apple Store password?
No fixed schedule — change it only after a suspected breach or a password-reset email you did not request.
What makes a good password manager?
Free options like Bitwarden, iCloud Keychain, or your browser's built-in manager all work. The key is to use one consistently.
Related guides
How to Create a Apple Store Account
A step-by-step guide to opening a new Apple Store account, choosing a strong password, and verifying your details.
How to Register on Apple Store
Register a new Apple Store account from scratch, including the verification email and the first settings you should change.
How to Log In to Apple Store
Sign in to your Apple Store account on desktop, mobile, or the app, plus quick fixes for common login errors.
How to Verify a Apple Store Account
Complete email, phone, and (where required) ID verification on Apple Store to unlock all account features.