Amazon Advertising Reports
Amazon's ad reports are detailed. Knowing which metrics to focus on filters signal from noise.
Campaign report
Spend, sales, ACoS, impressions, clicks. Use to compare campaign performance.
Search-term report
The actual queries that triggered ads. The single most valuable report — it drives keyword and negative-keyword decisions.
Placement report
Top-of-search vs other placements. Used to adjust placement-level bids.
Export and dashboards
CSV export for spreadsheets; tools like Helium 10 or Datapeople automate the analysis.
Frequently asked questions
How often should I download reports?
Weekly for active campaigns.
What is impression share?
Your share of available impressions for your targeted queries.
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