How to Create an Ad Campaign on Amazon
Creating a campaign on Amazon takes ten minutes. Doing it well saves money over the next twelve weeks.
Choose ad format
Sponsored Products for individual items; Sponsored Brands for store promotion.
Set budget
Daily budget = how much you are willing to spend per day. Start conservative.
Targeting
Auto for keyword discovery; manual once you know what converts.
Bid strategy
Start with "Dynamic bids — down only" — lowers bids when conversion is unlikely. Safer for new advertisers.
Launch and monitor
Click create. Check daily for the first week, weekly thereafter.
Frequently asked questions
How many campaigns should I run?
Start with one auto and one manual per product line.
When do I add a second campaign?
After the first has at least two weeks of data.
Related guides
How to Run Amazon Sponsored Product Ads
Plan, launch, and optimize your first Sponsored Products campaign on Amazon Ads — keywords, bids, budgets, and the metrics that actually matter.
How to Run Ads on Amazon
Plan, launch, and optimize advertising campaigns on Amazon — formats, bidding, and budget.
Sponsored Products on Amazon
How Sponsored Product ads work on Amazon — automatic vs manual targeting and bid management.
Sponsored Brands on Amazon
Use Sponsored Brand ads on Amazon for top-of-search headlines that promote your brand and product range.