How to Reset Your H&M Password
Forgetting a H&M password is common — the reset flow is fast and the only common detour is when you no longer have access to the email or phone on file. Here is what to do in either case.
Start the reset
From the H&M login screen, click Forgot password. Enter the email or phone tied to the account. H&M sends a link or six-digit code to that contact.
Verify your identity
Open the email or text and follow the link or enter the code. If 2FA is on, expect a second prompt.
Choose a strong new password
Use 12-16 characters minimum. Never reuse a password from another site — password reuse is the most common cause of account takeovers.
No access to email or phone?
Use H&M's account-recovery option. You will be asked for identifying information (last orders, payment method, ID). Recovery can take 24-72 hours.
Frequently asked questions
How often should I change my H&M password?
No fixed schedule — change it only after a suspected breach or a password-reset email you did not request.
What makes a good password manager?
Free options like Bitwarden, iCloud Keychain, or your browser's built-in manager all work. The key is to use one consistently.
Related guides
How to Create a H&M Account
A step-by-step guide to opening a new H&M account, choosing a strong password, and verifying your details.
How to Register on H&M
Register a new H&M account from scratch, including the verification email and the first settings you should change.
How to Log In to H&M
Sign in to your H&M account on desktop, mobile, or the app, plus quick fixes for common login errors.
How to Verify a H&M Account
Complete email, phone, and (where required) ID verification on H&M to unlock all account features.